Pauline Jane Beguico — Operator first, AI second

how I actually work

I embed in the business — I don't hand over slideware

1 find the leaks

Learn

An Operations Audit maps how the business really runs — and finds where the money and the hours leak.

2 for your stack

Build

Custom AI scoped from what I find. Built for your team and your workflow — never a template.

3 you own it

Run

Your team runs it — with the option to keep me on as a fractional Chief AI Officer as you grow.

~95% of AI projects fail at deployment — not the model. They're built for teams nobody listened to. I managed people long before I automated their work, so I build for the humans on the ground first, then automate. Automation only earns its keep if it makes someone's actual day easier.

stuff I've built (& still run)

pinned to the board ✦

"World-class talent you can rarely get on this platform. Hire her."

— client · Upwork ★★★★★

01 the one that wouldn't die same-day rescue

AI customer-service system

On-brand, policy-accurate replies from the brand's own knowledge base. When the model was retired overnight, I migrated it the same day.

02 plugged the leak $6K/yr saved

Quiz → SMS funnel

Built from scratch (Next.js, test-driven) to replace a ~$500/mo SaaS and recover 600 paid leads vanishing before signup.

03 one clean pipeline

Creator onboarding platform

Self-serve application → e-signature contract → hands-off provisioning into the affiliate + email stack. Security-hardened end to end.

04 I run her daily runs daily

Penelope — AI business manager

One AI operator running ops, marketing & EA across every workspace — instead of a sprawl of brittle single-purpose bots.

how I got here

the short version

I managed people before I managed systems. That order matters — it's why the systems I build actually hold on the ground.

now

Dec 2024 – now

Online Business Manager

MoeFlavor LLC

End-to-end ops for a high-volume e-commerce brand. Same-day reporting, hiring 3wks → <10 days, Creator Club 0 → 250+, 30+ hrs/mo freed.

ops

2021 – 2025

Ops & Project Management

Agencies & founders

SOPs, CRM rollouts, automation (Zapier · n8n · Make), onboarding & reporting. Grew one agency's audience 3x, doubled inbound leads.

roots

2013 – 2020

Programme Manager · People Leader

THK Moral Charities

Directed a 100+ person operations programme — workforce planning, training, and the system fixes that made it run. Leading that many people is where I learned an operation is only as good as the people on the ground.

…and the toolkit I reach for

what clients say

real reviews, lightly trimmed ✦

the one that matters most

"The comfort of having someone to lead and take weight off the founders — she notices the team's effort, and even for the small things takes time to compliment us. That keeps us motivated."

— team member

"A woman of integrity and an unbelievable project manager. The best there is — and we still work together project-based."

— client · Upwork ★★★★★

"Fantastic help with everything — monthly reports, client comms, data, and project management. She's worked with my agency for years."

— agency owner · Upwork ★★★★★